![]() ![]() You have the best prices, or best selection, or best content, or something that sets you apart. Let's assume though, that you do have a good answer. If you're just one site in a crowded arena of similar sites, bloggers won't want to write about you. What, I ask my clients, is your USP, your unique selling proposition? What makes your site so special? Do you have the best prices, the best selection, unusual products? Is your site entertaining or specifically interesting? If you can't answer that question, there's probably no reason for bloggers to write about you. ![]() I think of this as blog PR and there's a core concept in public relations that goes back many years: if you want people to write about or talk about you, you have to have a hook to hang the story on. ![]() ![]() There has to be a reason for bloggers to link to your site. But to make such a campaign work, you must have a good story. You can also get links from blogs by convincing bloggers to write about your site. If, for example, you're promoting your own gardening blog, you may be able to get other blogs to add you to their list of useful blogs. You'll need to have a site that's worth linking to, of course. Perhaps you can also convince bloggers to list your site in their list of resource links. They don't object to genuine quality guest blogging. But what the search engines dislike, in particular, Google, is people paying for blog placements. In fact, you may now hear people say that you simply should not guest blog. Guest blogging has gotten a bad name over the last few years because a whole industry evolved based on the idea of paying for blog placements. One way to get links from blogs would be to write guest articles. But links placed within the posts themselves are generally follow links and, thus, do provide search rank value. In the comments that appear at the end of posts, the links are typically nofollow links, and so carry no SEO value. Links from blogs can be a very effective way to help your site's search rank and they have the added benefit of also bringing traffic to your site. Let's talk about a powerful way to get links working with bloggers. ![]()
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